Glam AI (GlowUp) is an AI-powered beauty app that recommends Sephora products matched to a user’s skin tone and the makeup look they upload, generates a personalized routine, and offers realistic AI-driven virtual makeup try-ons with expert tips.
MRR (USD)
TRAILING 30D REVENUE
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LIFETIME REVENUE
TARGET CUSTOMER
Beauty consumers and Sephora shoppers seeking personalized product recommendations, routines, and AI virtual try-ons tailored to their skin tone, type, and style.
TIMELINE
- Ideation from TikTok demand
Identified user questions in TikTok beauty comments ("What products are you using?" / "How can I achieve that look?") and built an app to answer them.
- MVP build (lean, <2 weeks)
Shipped the first version in under 2 weeks using FlutterFlow + Firebase + Adapty; no big team, no VC.
- Organic TikTok growth
Marketing was 100% TikTok organic; targeted biggest beauty/makeup hashtags, warmed up an account, pushed content; videos blew up and sales followed.
- Revenue ramp to $777k — October 22, 2024 → September 5, 2025
From Oct 22, 2024 to Sep 5, 2025, reached $777,000 in sales.
- Rebuilt in Swift
Rebuilt the app in Swift, polished UX, and added features for a stronger product.
- Exploring sale — → September 5, 2025
Founder is looking to sell the app to a buyer with strong marketing/distribution.
TECH STACK
FlutterFlow, Firebase, Adapty; later rebuilt the mobile app in Swift.
LATEST USERS
USERS CHANGE
FINANCIALS
- revenue — $777,000 USD · as of September 5, 2025 From Oct 22, 2024 → Sept 5th, 2025 I made $777,000 in sales with an app called GlowUp
- revenue_lifetime — $760,000 USD · as of August 14, 2025 my app hit $760k in sales in just 300 days
- revenue — $20,184 USD · as of July 31, 2025 I made $20,184 in August 2025 GlowUp – $20k
- revenue — $104,000 USD · as of May 31, 2025 Glam AI - $104k
- arr — $1,200,000 USD · as of March 25, 2025 How Glam AI is making $1.2M ARR
TRACTION
- users — 2000000 count · as of September 9, 2025 Transforming Beauty Tech with 2M+ Users and 400M TikTok Views
FOUNDERS
Indie builder publicly sharing GlowUp/Glam AI’s traction and build process; shipped MVP in under 2 weeks with no VC, rebuilt the app in Swift later, and drove early growth via TikTok organic.
PRODUCT–FOUNDER FIT
Founder rapidly shipped a lean MVP (< 2 weeks) using no VC and low-code stack (FlutterFlow + Firebase + Adapty), iterated based on market feedback, rebuilt in Swift for product quality, and scaled revenue primarily through TikTok organic—showing strong builder–market execution fit.