Shoperly is a Paraguay-built web app that lets small businesses create an online store in seconds to showcase products, take orders fast, and track sales—with no commissions and cancel-anytime plans.
MRR (USD)
TRAILING 30D REVENUE
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LIFETIME REVENUE
TARGET CUSTOMER
Small shop owners and local businesses in LatAm—especially Paraguay—who sell via social media and want a simple, fast online store to close sales and manage orders.
TIMELINE
- Crossed $1k MRR — August 25, 2025 → August 25, 2025
Hit ~$1k MRR after ~13 months building.
- Launched Google One Tap signup — September 7, 2025 → September 7, 2025
Shipped Google One Tap to improve landing-to-signup conversion.
- First annual subscription — → September 17, 2025
First annual sub; annual plans had been set up ~2 weeks earlier with 30% off.
- 2,000 shops milestone — → September 20, 2025
Reached 2,000 shops, 120 paying users, and 10k+ orders processed.
TECH STACK
Web app with Stripe billing/automations; analytics via PostHog; acquisition via Meta Ads (Pixel + Conversions API); Google One Tap signup; SEO tooling (e.g., Ahrefs).
LATEST USERS
USERS CHANGE
FINANCIALS
- expense — $14 USD · as of September 12, 2025 my CAC ends up around $14
TRACTION
- users — 2000 count · as of September 20, 2025 2,000 shops created in Shoperly
- customers — 120 count · as of September 20, 2025 120 paying users
- orders — 10000 count · as of September 20, 2025 10k+ orders processed
FOUNDERS
Product Manager by day; building shoperly.app as a side project, shipping features (e.g., Google One Tap), running Meta ads and SEO, and handling Stripe automations.
PRODUCT–FOUNDER FIT
Fede is a PM building Shoperly on the side as a simpler Shopify alternative for LatAm, leveraging his blend of product, growth (Meta ads, SEO), and hands-on shipping (e.g., Google One Tap, Stripe automations) to serve local shops and navigate regional payment constraints.