senja.io

UPDATED: September 30, 2025
B2BBootstrappedWebsite/Web App

All-in-one platform to collect, manage, analyze, and share customer testimonials (text and video). Import from 30+ platforms; embed Walls of Love, widgets, and images across websites, emails, and social; automate collection and transcription; sentiment analysis; API, webhooks, and Zapier integrations.

MRR (USD)

$70,000

TRAILING 30D REVENUE

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LIFETIME REVENUE

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TARGET CUSTOMER

Creators (authors, course creators, YouTubers, podcasters, newsletter operators), agencies, freelancers, ecommerce, SaaS teams, sales teams, and businesses that need social proof to drive conversions.

TIMELINE

  • $750k ARR + Switch to 4‑day week — March 24, 2025 →

    Hit $62.5k MRR / $750k ARR and announced a 4‑day workweek.

  • Reached $70k MRR — May 28, 2025 →

    Crossed $70,000 MRR bootstrapped.

  • Cofounder buyout — June 9, 2025 → July 10, 2025

    Announced buyout at $850k ARR; Wilson’s last day confirmed in July.

  • July P&L published — August 7, 2025 →

    Shared July 2025 P&L with $90,000.25 monthly turnover.

  • $80k MRR milestone — September 29, 2025 →

    Announced $80,000 MRR with dashboard showing $960k ARR and 2,827 subscribers.

TECH STACK

Analytics & revenue: ChartMogul; Product analytics: PostHog; Issue/project management: Linear; Error tracking: Sentry; Docs & ops: Notion (+ Notion AI); Design prototyping: V0; Personalization: RightMessage; Distribution/integrations: Zapier, API & Webhooks; Community embedding: Circle.

LATEST USERS

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USERS CHANGE

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FINANCIALS

  • arr — $960,000 USD · as of September 29, 2025
    ARR shows $960K
  • arr — $900,000 USD · as of August 11, 2025
    ARR at $900K
  • revenue — $90,000.25 USD · as of August 7, 2025
    Turnover listed as $90,000.25
  • revenue — $73,920 USD · as of July 1, 2025
    Senja made $73,920 in June 2025
  • arr — $809,300 USD · as of May 1, 2025
    ARR at $809.3K
  • arr — $750,000 USD · as of March 24, 2025
    ARR at $750K

TRACTION

  • users — 2827 count · as of September 29, 2025
    Subscribers show 2,827
  • customers — 2704 count · as of August 18, 2025
    2,704 subscribers (+1.62%)
  • email_subscribers — 47000 count · as of June 22, 2025
    Our list of 47,000 leads is sat there, neglected
  • signups — 100 count · as of May 12, 2025
    100 people sign up to Senja every day.
  • customers — 2407 count · as of April 29, 2025
    the number of paying customers, which stands at 2,407

FOUNDERS

Oliver Meakings
@helloitsolly · London, England
Skills: marketing, growth, product

Founder bootstrapping Senja in public; shared milestones like “$65,000 MRR”; negotiated buyout of cofounder at $850k ARR; previously withdrew savings to keep building; runs a 4‑day workweek.

Wilson
Skills: engineering, product, support

Ex‑cofounder; shipped daily for 3 years; 21 years old; Nigerian and faced EU visa issues; built product features and technical systems before departing.

PRODUCT–FOUNDER FIT

Olly is a marketing‑driven founder who builds in public and obsesses over authentic social proof. He positions Senja against "AI slop" by helping teams collect and share real customer stories, and runs structured marketing experiments (affiliates, sponsorships, SEO) while bootstrapping. He pushed through lean periods (withdrew savings) and took over fully via a cofounder buyout, aligning product and go‑to‑market around trust and proof.

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