postedapp.com

Posted is a viral content marketing platform where brands launch Contests and Deals to source creator-made videos at scale, only paying for top-performing content that creators publish organically on their own channels—winning assets are owned by the brand forever.

TARGET CUSTOMER

Two-sided: (1) Brands/marketers across many verticals (e.g., Apparel & Fashion, Beauty, Financial, Games, Technology) seeking creator UGC that performs; (2) Creators of all sizes who want to earn by competing in contests or submitting deal proposals without upfront fees.

TIMELINE

• Sketched MVP and shipped quickly

  Sketched app, ran a 99designs contest for UI, and shipped a FlutterFlow MVP to validate creator/brand workflows.

• Rebuilt in React

  Rebuilt the entire app in React after early validation to gain long-term stability (noted as taking about two months).

• Crossed $500k revenue — June 4, 2025 → June 4, 2025

  Posted hit $500k in revenue as the marketplace connecting creators and brands.

• Reached $700k gross revenue — August 22, 2025 → August 22, 2025

  Founder reported $700,000 in gross revenue; later emphasized it was achieved in under one year.

FINANCIALS

• revenue_lifetime — $700,000 USD · as of August 22, 2025
  that has idea generated $700,000 in gross revenue.
• revenue_lifetime — $500,000 USD · as of June 4, 2025
  just hit $500k in rev

TRACTION

• orders — 1000 count · as of September 25, 2025
  1,000+ Campaigns delivered
• users — 40000 count · as of September 1, 2025
  Creator Database (40,000 creators)

FOUNDERS

PRODUCT–FOUNDER FIT

Steven built Posted to solve his own pain: he struggled to find effective creators for his previous app and wanted a 99designs-style, performance-first way to source and scale UGC—only paying for content that actually works.