Pattrn is a mobile habit tracker and goal-setting app with an AI coach that creates tailored routines, breaks big goals into milestones, analyzes your progress, and suggests small adjustments so you stay consistent.
MRR (USD)
TRAILING 30D REVENUE
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LIFETIME REVENUE
TARGET CUSTOMER
Consumers who want to build discipline and stick to habits and life goals, especially people who struggle to stay consistent and need an AI-guided plan.
TIMELINE
- Initial launch — February 1, 2025 →
Launched first version of Pattrn in February 2025; early slow growth accelerated with focused effort.
- Building in public begins — May 28, 2025 →
Started daily build-in-public updates and scaling TikTok content.
- Hard paywall experiment — June 10, 2025 →
Switched to a hard paywall; monitored conversion and retention impacts.
- Pricing A/B: Weekly+Yearly wins — June 17, 2025 →
Weekly + Yearly outperformed Monthly + Yearly with +143% realized LTV; rolled out change.
- MRR milestones — June 27, 2025 → July 17, 2025
Passed $400 MRR (Jun 27) and $500 MRR (Jul 17).
- Pattrn 2.0 announced — September 25, 2025 →
Website updated announcing 'Pattrn 2.0' with expanded AI coaching and analytics.
TECH STACK
SwiftUI + Swift; CoreData (local DB); Firebase (backend + analytics); RevenueCat (purchases); OpenAI for LLM/agents; design in Figma; website in Framer.
LATEST USERS
USERS CHANGE
FINANCIALS
- revenue — $1,415 USD · as of July 17, 2025 Revenue Last 28 Days at US$1,415
- revenue — $1,340 USD · as of July 9, 2025 $1,340
- revenue — $973 USD · as of June 30, 2025 Pattrn - $973
TRACTION
- customers — 89 count · as of July 17, 2025 Active Subscriptions' with 89 total
- customers — 68 count · as of June 27, 2025 Active Subscriptions (68 in total)
- users — 1000 count · as of June 13, 2025 My app HIT ITS FIRST 1000 USERS!!!
- users — 973 count · as of June 10, 2025 - 973 total users (+11)
- users — 905 count · as of June 8, 2025 905 users (11 new)
- users — 894 count · as of June 6, 2025 passed $250 MRR ... - 894 total users
- users — 815 count · as of June 3, 2025 - 815 users
- users — 735 count · as of May 28, 2025 - 735 users
- users — 500 count · as of May 19, 2025 by little mobile app just hit 500 users
FOUNDERS
18-year-old indie builder from Brazil; launched Pattrn in Feb 2025 and has been building in public, iterating on onboarding, pricing, and growth via TikTok/IG; also experiments with side apps but focuses on Pattrn.
PRODUCT–FOUNDER FIT
Pedro built Pattrn because he felt most habit trackers 'suck' and wanted a next-gen, AI-driven self-improvement app he personally uses daily to improve focus and consistency.