Social media scheduling platform for solo creators, freelancers and teams to plan, schedule and publish content across major networks, with analytics, inbox and bio link tools.
MRR (USD)
TRAILING 30D REVENUE
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LIFETIME REVENUE
TARGET CUSTOMER
Freelancers, solopreneurs and teams (social media managers and agencies managing clients), as well as solo creators and brands.
TIMELINE
- Learned to code
Spent ~6 months learning HTML, CSS, JS, then built Pallyy.
- Launch and early plateau
Pallyy plateaued at ~$1–2K MRR for about 2 years before focusing on marketing.
- Growth via marketing (10x in year 3)
Started SEO, content, free tools and affiliates; grew >10x in the third year.
- Hired first developer — October 6, 2023 → October 6, 2023
First full‑time developer hire after ~4 years coding solo.
- Hit $80K MRR — November 29, 2023 → November 29, 2023
Milestone of $80K MRR reached.
- Five‑year mark since launch — November 22, 2024 → November 22, 2024
Celebrated 5 years since launching Pallyy.
- Explored sale of the business — April 25, 2025 → April 25, 2025
Publicly sought a buyer; stated $1.1M ARR (AUD) and that the company is 100% bootstrapped.
TECH STACK
Nuxt.js full‑stack app with MongoDB; Stripe for subscriptions; hosted on Render; Canny for feedback, Crisp for support; ImageKit/CDN and Transloadit for media; Plausible analytics.
LATEST USERS
USERS CHANGE
FINANCIALS
- arr — $1,100,000 AUD · as of April 25, 2025 $1.1M ARR (AUD)
- expense — $85 USD · as of October 28, 2023 backend costs $85/mo to run on @render
TRACTION
- mau — 300000 count · as of November 24, 2024 Pallyy gets 300k monthly visitors
- users — 100000 count · as of May 1, 2024 Pallyy just crossed 100K users
- customers — 1700 count · as of April 20, 2024 I've built Pallyy to 1700+ paying customers
- customers — 1600 count · as of October 19, 2023 Pallyy just crossed 1600 paid customers
- customers — 1500 count · as of September 18, 2023 Pallyy just hit 1500 paying customers
FOUNDERS
Self‑taught developer; was a locksmith for 10 years; learned to code in ~6 months before building Pallyy; founder building in public.
PRODUCT–FOUNDER FIT
Founder learned to code quickly and pivoted from an initial Instagram analytics idea that "nobody wanted" to scheduling and other features requested by early users; background as a locksmith turned indie developer led to a practical, ship‑fast, customer‑led product.