Outrank is a web app that grows organic traffic on auto‑pilot by generating and publishing daily SEO‑optimized articles and building backlinks via a Backlink Exchange network.
MRR (USD)
TRAILING 30D REVENUE
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LIFETIME REVENUE
TARGET CUSTOMER
For ambitious entrepreneurs and busy founders looking to automate SEO content and backlinks.
TIMELINE
- ContentPie → Outrank pivot and early growth — February 1, 2024 → February 28, 2025
Started v1 as ContentPie (02/2024); by 06/2024 it was $300 MRR; partnered with Tibo in 09/2024; reworked product and got beta users by 11/2024; reached $10k MRR by 02/2025.
- Product Hunt Launch #1 of the Day — January 20, 2025 → January 20, 2025
Outrank launched on Product Hunt and ranked #1 for January 20th.
- Backlink Exchange beta and network effect — April 16, 2025 → June 26, 2025
Beta of 'Grow Domain Rating on auto‑pilot' (Backlink Exchange). By late June, 662 websites were participating.
- Stripe migration to new company — July 9, 2025 → July 9, 2025
Migrated billing to a new Stripe account; complex process affecting historical charts.
- MRR scale-up to $130k — August 28, 2025 → September 11, 2025
Crossed $120k MRR (Aug 28) and $130k MRR (Sep 11), continuing rapid growth.
TECH STACK
SaaS with deep CMS integrations and payments: WordPress plugin, Framer plugin, Webflow, Notion, Wix, Shopify, and API (custom webhook). Billing via Stripe (incl. account migration). Operates a programmatic Backlink Exchange network.
LATEST USERS
USERS CHANGE
FINANCIALS
- revenue — $129,334 USD · as of September 3, 2025 In August we made $129,334
- gross_volume — $205,900 EUR · as of June 18, 2025 Gross Volume at €205.9K
- revenue — $53,359 USD · as of June 2, 2025 We made $53,359 In May 2025.
- expense — $25,000 USD · as of May 6, 2025 We spent $25k that month
- revenue — $32,000 USD · as of May 1, 2025 Outrank made $32k in April!
TRACTION
- customers — 1152 count · as of September 23, 2025 CURRENT CUSTOMERS with the number 1,152 and a 19% increase compared to August.
- customers — 1000 count · as of August 30, 2025 CURRENT CUSTOMERS" with the number 1,000 and a 37% increase indicator versus July.
- customers — 680 count · as of July 29, 2025 Current Customers at 680, also up from June
- users — 662 count · as of June 26, 2025 There are now 662 websites participating in our Backlink Exchange!
FOUNDERS
Built Tweet Hunter and Taplio (sold $8m). Publicly states Outrank is 100% bootstrapped and shares SEO/growth playbooks while running multiple SaaS.
Front-end developer turned indie founder; built Outrank v1 in ~3 months with no investors; quit 9‑to‑5 in April 2025; previously worked various jobs (cashier/waiter), self‑learned coding in 2018, first tech job in 2019; lives in Poland and dealt with residence permit bureaucracy.
PRODUCT–FOUNDER FIT
Tibo is "obsessed with SEO" and previously grew products via AI blog posts (which led him to build Outrank). Eugene rapidly shipped v1, pivoted from ContentPie at $300 MRR, and dogfoods Outrank across his projects (e.g., Documind), aligning their skills and insights with an automated SEO + backlinks product.