Midday is an open-source web app that helps businesses run smarter by automating invoicing, time tracking, file/receipt reconciliation, storage, and financial overviews, with an AI assistant and public APIs/SDKs for extensibility. It connects to 20,000+ banks across 33 countries.
MRR (USD)
TRAILING 30D REVENUE
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LIFETIME REVENUE
TARGET CUSTOMER
SMBs, startups, and business owners who want a modern, automated financial operations layer.
TIMELINE
- Public start of Midday (open-source SaaS) — October 1, 2023 →
Announced starting a new SaaS for business owners to stay on top of finances; shared key features and tech stack; open-source on GitHub.
- Founder goes full-time on Midday — April 19, 2024 →
Pontus announced going full-time on Midday.
- Tax Assistant launched — June 16, 2025 →
Introduced Midday Tax Assistant with categories, smart tax queries, tax visibility in transactions, enriched exports, and auto-extraction.
- Bootstrapped and profitable (2-person team) — July 1, 2025 →
Confirmed profitable and bootstrapped, built by just Pontus and Viktor.
- Midday 2.0 announced — August 16, 2025 →
Previewed Midday 2.0 and highlighted building on shadcn.
- Midday v1.1 live on site — September 13, 2025 →
Homepage shows Midday v1.1 with current feature set.
TECH STACK
tRPC API; DrizzleORM; Turso (primary DB); trigger.dev for background jobs; Resend + React Email; Vercel (hosting/blob/kv); shadcn UI; Next.js; Vercel AI SDK.
LATEST USERS
USERS CHANGE
FINANCIALS
- gross_volume — $812,000,000 USD · as of September 13, 2025 Transaction value $812M
TRACTION
- customers — 18000 count · as of September 13, 2025 Businesses 18,000+
FOUNDERS
Co-founded Midday; went full-time in Apr 2024; runs the product with Viktor as a two-person team ('one engineer and one designer'); bootstrapped and profitable.
Designer co-founder; built a Midday sandbox with Cursor and deployed on Vercel; focuses on front-end and design-to-code.
PRODUCT–FOUNDER FIT
Pontus and Viktor built Midday to solve their own recurring pains running businesses, starting as a nights-and-weekends side project, then going full-time and leveraging Cursor to stay lean (no hiring/raising). They kept it open-source and bootstrapped, focusing on SMB builders’ workflows.