madetopop.com

UPDATED: October 1, 2025
B2BBootstrappedTechnical FounderWebsite/Web App

Made to Pop is a web app that turns bland posts into scroll‑stopping, on‑brand covers and visuals for X, Instagram, YouTube, TikTok, LinkedIn and Facebook, with ready‑made templates and an API to automate creative at scale.

MRR (USD)

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TRAILING 30D REVENUE

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LIFETIME REVENUE

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TARGET CUSTOMER

Creators and marketers across agencies, eCommerce, restaurants, and real estate who want faster, automated social visuals without manual design work.

TIMELINE

  • Validate and kill ‘Pepper’ idea — June 30, 2025 → July 11, 2025

    Ran ~50 creator interviews and a 2‑week ‘conviction’ sprint; conversion was near zero; killed Pepper and followed insights to content automation.

  • Build Made to Pop in public — July 9, 2025 → September 30, 2025

    Shipped feature demos (face‑aware placement; in‑app image polish), ‘ChatGPT for marketing’ canvas, and style‑copy brand kit; opened waitlist and published site.

  • Public site live — September 30, 2025 →

    Site offers ready‑made templates, multi‑channel coverage, and API integration; ‘Start for free.’

TECH STACK

Next.js + Supabase on Vercel for MVP; GCP + Cloud SQL for scaling; PostHog for analytics; API-driven automation with spreadsheet/Zapier integrations.

LATEST USERS

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USERS CHANGE

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FINANCIALS

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TRACTION

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FOUNDERS

Dot Makes
Skills: PM, Dev, Next.js, Supabase, GCP, PostHog, AI, Growth

Building again after an exit; building Made to Pop in public after killing a prior idea (Pepper) via a validation sprint; PM/Dev who enjoys making unique designs.

PRODUCT–FOUNDER FIT

The founder felt the pain of slow creative production for social: custom images boost engagement, but Canva/Figma workflows are too manual. After trying (and killing) a different idea, they focused on automating on‑brand covers and a content ‘assembly line’ wired to APIs/Zapier—directly addressing marketers’ bottlenecks.

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