lifereset.com

Life Reset is a consumer self-improvement mobile app offering a 66‑day guided transformation with a custom plan, gamified daily progress, journaling, and tools like meditation with AI voice, focus timer (Pomodoro), workout counter, book summaries, a screen blocker, and milestone tracking.

TARGET CUSTOMER

Consumers seeking structured self-improvement, habit-building, focus, and discipline—people wanting a guided 66‑day plan with accountability, meditation, and focus tools to improve productivity, fitness, and lifestyle.

TIMELINE

• Organic growth to first 100k installs — → September 14, 2025

  0 → 100k installs in 180 days driven by 100M+ organic views.

• Ads scaling to $2M ARR — → September 14, 2025

  Scaled ads and grew from $50k to $2M ARR in 180 days.

• 100x in 1 year — → September 18, 2025

  Shared a '100x in 365 days' milestone; screenshot showed 57.2K active paid subscriptions.

FINANCIALS

• arr — $2,000,000 USD · as of September 14, 2025
  grew my app from $50k to $2M ARR in 180 days with ads
• arr — $50,000 USD · as of September 14, 2025
  grew my app from $50k to $2M ARR in 180 days with ads
• revenue — $500,000 USD · as of September 8, 2025
  the magic keywords that took us to $500k/mo
• revenue — $500,000 USD · as of August 25, 2025
  growing my app from $0 to $500k/mo in 12 months bootstrapped
• gross_volume — $515,000 USD · as of August 25, 2025
  "$515K" total sales

TRACTION

• downloads — 800000 count · as of September 19, 2025
  800K+ App downloads
• customers — 57200 count · as of September 18, 2025
  57.2K active paid subscriptions

FOUNDERS

PRODUCT–FOUNDER FIT

Desmond directly designed the app’s UI/UX, learned marketing and ads by studying top examples and YouTube, and grew Life Reset from 0 to 100k installs in 180 days with 100M+ organic views, then from $50k to $2M ARR in 180 days with ads—indicating strong product-growth execution fit as a solo builder.