irisfinance.co

UPDATED: September 27, 2025
B2BExperienced FounderSeed FundingVC FundingWebsite/Web App

AI-powered finance and profit planning platform for consumer/CPG brands delivering real-time P&L and margin tracking, 13-week cash flow forecasting, cohort profitability, benchmarking via a standardized data warehouse, and automated reports.

MRR (USD)

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TRAILING 30D REVENUE

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LIFETIME REVENUE

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TARGET CUSTOMER

CPG and consumer brands—companies that sell physical products (including Shopify- and Amazon-native brands)—seeking strategic finance, profitability tracking, and cash flow planning.

TIMELINE

  • Seed round announced — September 16, 2025 →

    Announced $6.2M seed to scale the AI-native CFO platform for CPG; led by Glasswing Ventures with support from others.

TECH STACK

AI/ML-driven finance stack featuring machine-learning 13-week cash flow forecasts, AI-powered 3-statement financial models, a standardized data warehouse for benchmarking, and integrations for Shopify and Amazon cohort analysis.

LATEST USERS

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USERS CHANGE

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FINANCIALS

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TRACTION

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FOUNDERS

Drew Fallon
@drewfallon12 · Chicago, Illinois, US
Skills: finance, operations

Co-Founder & CEO of Iris; former CFO at @madrabbittattoo; tweets about finance and operations at brands.

Alex

Named as a founder alongside @drewfallon12 and Marko by a lead investor.

Marko

Named as a founder alongside @drewfallon12 and Alex by a lead investor.

PRODUCT–FOUNDER FIT

Drew Fallon built Iris from firsthand pain as a former CFO at a venture-backed 8-figure beauty brand, positioning Iris as the AI-native CFO co-pilot he wished he had, focused on solving working capital and FP&A challenges for CPG operators.

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