AI-powered finance and profit planning platform for consumer/CPG brands delivering real-time P&L and margin tracking, 13-week cash flow forecasting, cohort profitability, benchmarking via a standardized data warehouse, and automated reports.
MRR (USD)
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LIFETIME REVENUE
TARGET CUSTOMER
CPG and consumer brands—companies that sell physical products (including Shopify- and Amazon-native brands)—seeking strategic finance, profitability tracking, and cash flow planning.
TIMELINE
- Seed round announced — September 16, 2025 →
Announced $6.2M seed to scale the AI-native CFO platform for CPG; led by Glasswing Ventures with support from others.
TECH STACK
AI/ML-driven finance stack featuring machine-learning 13-week cash flow forecasts, AI-powered 3-statement financial models, a standardized data warehouse for benchmarking, and integrations for Shopify and Amazon cohort analysis.
LATEST USERS
USERS CHANGE
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FOUNDERS
Co-Founder & CEO of Iris; former CFO at @madrabbittattoo; tweets about finance and operations at brands.
Named as a founder alongside @drewfallon12 and Marko by a lead investor.
Named as a founder alongside @drewfallon12 and Alex by a lead investor.
PRODUCT–FOUNDER FIT
Drew Fallon built Iris from firsthand pain as a former CFO at a venture-backed 8-figure beauty brand, positioning Iris as the AI-native CFO co-pilot he wished he had, focused on solving working capital and FP&A challenges for CPG operators.