hypertxt.ai

UPDATED: September 30, 2025
B2BBootstrappedTechnical FounderWebsite/Web App

Hypertxt is an AI blog post generator that scans your website to produce on-brand, long-form SEO/GEO content optimized for Google and AI search (ChatGPT, Perplexity). Each article can be up to 3,000 words and includes a research report citing up to 25 verified sources, while filtering out overused AI phrasing to maintain an authentic brand voice.

MRR (USD)

$2,500

TRAILING 30D REVENUE

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LIFETIME REVENUE

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TARGET CUSTOMER

SMBs, marketers, and teams who need research-backed, on-brand blog content to convert visitors and improve visibility across Google and AI search; supports multiple projects with usage-based pricing for agencies or multi-site operators.

TIMELINE

  • Near $3k MRR — February 18, 2025 →

    Approaches ~$3k MRR (“MRR chart nearing $3k”; newborn arriving).

  • MRR at ~$2.5k — April 18, 2025 →

    Post-paternity leave update: “left off at $3k MRR… dwindled down to $2.5k.”

  • Pivot to B2B; ~$600 MRR — September 9, 2025 →

    Public reset: “At its peak, Hypertxt was making $3k MRR. Now it’s sitting around $600 MRR… transforming Hypertxt into a B2B play.”

TECH STACK

Web app with Stripe payments and Google sign-in; development leveraged Cursor and Claude Code; uses Anthropic (Claude Max) and tested Exa AI’s research API; FastAPI mentioned for backend API specs; TanStack Router noted as preferred React routing. Evidence: Stripe notifications [b4ea3af7-acd1-4d5f-854c-ebc4c83d40c7]; Google sign-in [36aa9144-9f3a-4e15-b69b-fde685605f59]; Cursor & Claude Code [dbc249bc-737b-403b-bc33-76e86ba9eec7]; Claude Max $200/mo [d605ad41-ba64-4c01-9f77-9d3f702a7e65]; Exa research API testing [646be931-8822-408a-a9f1-5c11d0cd58d2]; FastAPI OpenAPI flow [2756228c-e87d-483b-97da-3ce37242ed61]; TanStack Router preference [274f5b65-0409-4f43-82ea-a83600b27bf5].

LATEST USERS

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USERS CHANGE

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FINANCIALS

  • expense — $899 USD · as of September 24, 2025
    Dropping $899 on a 99Designs landing page design. Wish me luck
  • expense — $4,800 USD · as of September 18, 2025
    Just bought a $4,800 domain AMA (‘cept that one question)
  • expense — $199 USD · as of August 22, 2025
    I purchased the $199/mo plan. I’ll report back with results soon.
  • expense — $200 USD · as of July 30, 2025
    I just purchased Claude Max for $200/mo
  • expense — $2,000 USD · as of February 16, 2025
    I’m spending $2k on display ads (banners) over the next 30 days.

TRACTION

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FOUNDERS

Jerad Maplethorpe
@Maplethorpej · Minneapolis, Minn.
Skills: software development, AI, SEO/content, generative art

Founder of Hypertxt.ai (“Perplexity for Content Writers”); dad of three and generative artist; grew Hypertxt to ~$3k MRR at peak and later pivoted toward a B2B focus.

PRODUCT–FOUNDER FIT

Jerad framed Hypertxt as “Perplexity for content writers,” explicitly focusing on research-first workflows rather than generic AI writing [evidence: 70565053-2960-4ad4-864f-56c57d5bbc57; 36457a0e-528f-411a-a1c2-cbed8af384b8]. He stated he “hate[s] reading AI content” and pivoted toward tools that help people write better content without writing it for them [evidence: 1caa4c0f-9300-419b-949a-de445bcf1986]. After acknowledging Hypertxt’s earlier undifferentiated positioning, he committed to a B2B pivot, improved messaging, and higher-value targeting—aligning product direction with his experience and customer feedback [evidence: 7a853b49-c8de-4abc-802e-9fe5beb0c335; 26903a9d-cd58-4c29-94bf-8967b46c45d3].

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