FASHN AI is a virtual try-on platform and API for fashion that lets brands create realistic images of clothes worn by anyone, with tools like Clothing Try-On, Model Swap, Model Creation, Short Videos, and AI photo editing.
MRR (USD)
TRAILING 30D REVENUE
Upgrade to view...
LIFETIME REVENUE
TARGET CUSTOMER
Fashion brands and agencies, e‑commerce startups and print‑on‑demand apparel sellers, designers and creators producing visuals quickly, plus developers integrating a virtual try‑on API into apps and websites.
TIMELINE
- Model Swap API launch — August 13, 2025 →
Launched Model Swap to the API after strong user demand.
- Product-to-Model launches in app — August 27, 2025 →
Within 24 hours, the new feature drove 30% of all tool calls.
- Community hackathon and FASHN v2 in progress — August 19, 2025 →
Weekend hackathon showcased apps built on the API; team working on FASHN v2.
- New engineer hired; TypeScript SDK shipped — September 1, 2025 →
Welcomed @relferreira and shipped the FASHN TypeScript SDK (npm i fashn).
- Product-to-Model workflow released to API — September 2, 2025 →
API supports any wearable product, optional prompts, and 9 aspect ratios.
- August shipping recap — September 2, 2025 →
Shipped 7 new API endpoints, TS SDK, brushable edits, Product-to-Model, Zapier & n8n, workflow upgrades, 4 blog articles, and UI polish.
- DMCA takedown for copycat site — September 10, 2025 →
Copycat that duplicated the app/landing and testimonials was blocked via Vercel DMCA.
- App generations surpass API usage — September 10, 2025 →
App’s generation count exceeded all API customers combined.
- Analytics-driven growth — September 12, 2025 →
Improved internal analytics and Slack-based churn alerts; reported +20% MRR lift.
TECH STACK
Public API with docs and examples in JavaScript/Python/cURL; a TypeScript SDK (npm i fashn); Zapier & n8n integrations; Slack notifications wired for churn; Stripe for payments/refunds; founders reference Vercel DMCA actions; internal analytics/back office for user insights.
LATEST USERS
USERS CHANGE
FINANCIALS
- expense — $25 USD · as of September 5, 2025 took the hit from Stripe of a ~$25 fee for the refund.
TRACTION
FOUNDERS
Bootstrapped co‑founder who built a "back office" to review user requests and personally contacts churned users with improved results or guidance; shipped key features (Model Swap API, Product‑to‑Model) and August releases ("FASHN TS SDK", "Zapier & n8n integrations"); hired an engineer (@relferreira); spoke out after a copycat "copied our landing page AND our app" after "two years" of work.
Bootstrapped co‑founder focused on analytics and product; built internal analytics (top users, churn, tool trends) with Slack notifications; noted the app’s generation count surpassing API customers and a +20% MRR lift; runs community hackathons and is building FASHN v2; hands‑on with ML debugging and JavaScript imaging.
PRODUCT–FOUNDER FIT
The founders are deeply hands‑on with users and the stack: they built internal analytics and a churn ‘back office’, ship core APIs/SDKs rapidly, and run hackathons—consistent with a bootstrapped team deciding "what to ship next" from live usage.